Facebook suffered a bizarre glitch today that resulted in users’ feeds being flooded with posts from strangers sharing content on celebrity pages.
Thousands of the social network’s 2.8 billion global users reported falling victim to the bug, which filled news feeds with messages, memes and images.
MailOnline found that some trolls took advantage of the glitch to post torrent of spam on celebrity pages, including PayPal links, cryptocurrency ads and even links to pornography.
This spam was then broadcast to the feeds of the millions of people who follow the public figures.
The problem appeared to stem from a technical issue with Facebook’s internal systems determining which posts appear in users’ news feed.
People started reporting the issue at about 7.08 BST (02:30 EDT), according to the website Downdetector, which monitors website outages.
By around 10:30 BST (05.30 EDT) most Facebook news feeds appeared to be returning to normal.
The social media giant confirmed the problem has now been resolved and that a ‘configuration change’ was the root of the issue.
Meta, Facebook’s parent company, confirmed the problem has now been resolved and said a ‘configuration change’ had been the root of the issue
Facebook suffered a bizarre glitch today that flooded user feeds with posts from strangers sharing content on celebrity pages. Users took to Twitter to share some of the random posts
‘Earlier today, a configuration change caused some people to have trouble with their Facebook feed,’ a spokesman for parent company Meta said.
‘We resolved the issue as quickly as possible for everyone the who was impacted, and we apologise for any inconvenience.’
More than 2,700 people in the UK reported problems, with 80 per cent of those claiming the issue was with their feeds, Downdetector showed.
Thousands of users in the US, Australia and elsewhere worldwide were also quick to report issues on Wednesday.
Several Facebook users questioned whether the social network had been hacked, although Jake Moore, a security advisor at ESET, said this was unlikely.
‘Although it may look like Facebook has been hacked, it is more likely to be a technical glitch resulting from a few recent changes Facebook made to its algorithm,’ he told MailOnline.
‘Until the issue is fixed, you may need to unfollow the rogue accounts you are seeing in your feed.’
Facebook started having problems at 7.08am British Summer Time (2.08am EDT), according to website Downdetector, which monitors website outages
Over 2,000 people in the UK reported problems, with 80 per cent of those claiming this issue is with their feeds. Users globally appear to be affected
Issues were also reported on Downdetector.com by millions of users in the United States, as well as other parts of the world
Celebrity pages, which can boast tens or hundreds of millions of followers, appeared to be targeted by trolls who took advantage of the glitch to launch a torrent of spam to those who had once ‘liked’ a popular page
A seemingly innocuous picture of a turkey sandwich was soon shared far and wide across Facebook’s feed thanks to the bizarre bug
The ‘Rick Rolled’ meme was shared to the official Facebook page of Eminem and its 94million followers
Posts shared to popular celebrity pages are usually filtered out, but security experts today told MailOnline that Meta’s recent changes to its algorithm could have caused the issue
Pictured: One of the thousands of memes shared to a celebrity page dedicated to footballer Paul Pogba
MailOnline found that some trolls took advantage of the glitch to post torrent of spam on celebrity pages. This spam was then broadcast to the feeds of the millions of people who follow the public figures.
Many of Facebook’s 2.8billion global users reported falling victim to a bizarre bug that saw their news feeds filled with spam posts shared to popular celebrity pages followed by millions of people.
These pages, which can boast tens or hundreds of millions of followers, appeared to be targeted by trolls who took advantage of the glitch to launch a torrent of spam to those who had once ‘liked’ a popular page.
Where a Facebook feed should normally show friends or family’s posts, on Wednesday many people were overwhelmed by memes, cryptocurrency spam, and even pornography.
The glitch appeared to prioritize posts shared to celebrity pages, which are usually filtered out by an algorithm, which made Facebook practically unusable this morning.
Facebook users flooded Twitter to share their experiences with the bizarre glitch.
Twitter user @maymaywala said: ‘@facebook is down or what???? My feed is spammed with what random people are commenting on celebrity pages.’
Another user, @Zeeshan0961, said: ‘What the hell is this @facebook? My whole timeline is Full with people posting On Celebrities walls.’
The glitch seemed to be a global issue – one user based in Melbourne, Australia, had seen a post of someone posting to the page of American actor Vin Diesel.
Another affected user shared their experience from New Delhi in India, saying Facebook is ‘acting drunk and funny.’
One Twitter user, @CallMeElektra, took a screenshot of her Facebook feed, showing a random person posting on the page of the rock band Red Hot Chili Peppers.
Another person posted shots of random posts to the pages of musicians Eminem and Billie Eilish, claiming it had affected his ‘entire feed’.
It appears the glitch did not affect every Facebook user.
Posts shared to popular accounts are usually filtered out of feeds, but Meta’s recent changes to its algorithm may have been behind the issue.
Meta is currently making long-term changes to Facebook’s feed for users globally.
It’s splitting the Facebook homepage into two separate tabs – ‘Feeds’, which is focused on chronological posts from friends, groups and Pages, and ‘Home’, which will continue to order posts by ‘relevance’, based on its algorithm, along with personalised recommendations of who to follow.
Facebook hopes that separating the news feed into Feeds and Home will help it better compete with its trendier rival TikTok.
Facebook users flooded to Twitter to share their experiences of the bizarre glitch, which the site’s owner, Meta, has commented on
Another affected user shared their experience from New Delhi in India, saying Facebook is ‘acting drunk and funny’
Facebook has bowed to pressure from users and is bringing back the chronological feed so users can see updates from friends in the order they were published.
The social network is rolling out a new tab called ‘Feeds’ for desktop and its iOS and Android apps, which shows the most recent posts from friends, groups and Pages.
It’s also renamed the Facebook app’s primary tab – the first thing users see when they open the app – ‘Home’.
The Home tab will continue to order posts by ‘relevance’, based on its algorithm, along with personalized recommendations of who to follow.
Feeds will hark back to how Facebook appeared more than a decade ago.
Facebook used to have a chronological news feed, but from 2011 this was phased out and replaced with algorithmically-driven content and most popular posts from friends nearer the top.
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