3 misconceptions about earning money on social media – Business Insider

Entrepreneur Kendra Y. Hill started her first business in 2011 after stints working for the US House of Representatives, Google, and the San Antonio Spurs as a marketing and community manager. But working for herself didn’t yield the financial results she anticipated until very recently.
After nearly a decade of entrepreneurship, Hill still wasn’t building wealth, she tells Insider. “And I realized it was me. It was my relationship with money. I grew up really, really poor and that poverty mindset was following me.”
Now, though, after that mindset shift, she’s making millions through her consulting business, Kendra Scale My Business, which helps creative entrepreneurs and YouTube influencers monetize their content. Between 2020 and 2021 alone, Hill earned over $2 million in profit, according to records reviewed by Insider. And she’s helping YouTubers do the same.
She’s learned a lot about making money online both as an entrepreneur herself and from her creator clients, and she says there are three common misconceptions about making money on social media that hold new creators back from building wealth. 
Most people think that influencers gain overnight success with one viral video, but the truth, Hill says, is it takes a lot more work. “YouTube is a long game.” For example, Mitchell Moffit and Gregory Brown, the duo behind the YouTube channel AsapSCIENCE and among Hill’s clients, spent the last 10 years building their following of 10.3 million subscribers.
“It’s a very tedious process that takes a long time,” Hill says about YouTube content creation, “but it does pay you and it pays you while you’re not thinking about it.”
A lot of people think you need a fancy setup to get started, but that’s not always the case. Influencer Tabitha Brown, who makes vegan cooking videos on Instagram, TikTok, and YouTube, says she started out with her iPhone propped up on various items in her kitchen.
Hill herself has a successful YouTube channel that she uses to promote her work as an entrepreneur and stylist.
She says, “Half the videos on my channel were recorded on my phone. If you’re gonna spend money on anything, buy yourself some soft box lights and a good tripod. If you don’t have the skills for thumbnails, that’s why there’s Canva. Canva has so many templates for YouTube thumbnails specifically.”
Hill says it takes consistency and persistence to really make it on social media. Again, people rarely go viral after one video on their channel or platform alone. Hill says she had a mentee who was posting consistently on YouTube for two months without seeing viral success.
She says, “That’s what happens. We get disappointed, and my mentee said, ‘I only have 250 followers.’ I told him, ‘When you first started, you had none. You made one video a week, you made eight videos, and you got 250 followers. Let’s do the math on that. That’s more than 25 people per video.'” 
Hill says celebrating your progress — no matter how big or small — makes a huge difference while getting your channel off the ground. She says, “When people get discouraged, they take a month off and wonder why their page ain’t growing. That’s why your channel’s not growing, because you’re not being consistent.”
At the end of the day, Hill says anybody can be successful on social media if they give it a true, consistent effort. She adds, “There’s no barrier to entry to Instagram. Nobody’s charging for social media. Social media is free. What couldn’t you do on the internet?”


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